Skills
Transforming your B2B marketing efforts into a growth engine. Whether you’re looking to generate leads, enhance brand awareness, or build customer loyalty, together, I can support you with marketing strategies to unlock the full potential of your business.
Strategy Consultation
My marketing strategy consultation service is designed to help businesses optimise their marketing efforts, increase brand visibility, and drive growth through tailored strategic advice, roadmap creation, forecast return and ultimately ROI.
Data Insights
My experience in data insights helps businesses make data-driven decisions by analysing and interpreting complex data sets, providing actionable insights that drive business growth, improve efficiency, and support strategic planning.
ABM Campaigns
My focus will be on creating highly targeted and personalised marketing strategies aimed at specific high-value accounts which will drive revenue growth. Automation and personalisation is key to scaling growth.
Content Marketing
Designed to help businesses attract, engage, and convert their target audience through the creation and distribution of valuable, relevant content. Establishing thought leadership, building brand awareness, and drive long-term customer relationships by providing content that educates, engages or informs.
Product Marketing
Helping businesses successfully launch, market, and grow their products by developing and executing tailored marketing strategies that drive awareness, engagement, and sales. Enhance product positioning, sales, and market penetration.
Digital Marketing
These services encompass everything from SEO and content marketing to paid advertising, social media management, email marketing, and more. The goal is to drive brand awareness, generate leads, and increase conversions, ultimately growing the business in the digital space.
Lead Conversion
Helping businesses turn potential leads into paying customers by optimising the strategies, and tools that guide prospects through the sales funnel. These services focus on improving engagement, nurturing relationships, and using data-driven approaches to increase the likelihood lead conversion.
Brand Development
The goal is to build a strong, recognisable brand that attracts, engages, and retains customers, fostering loyalty, I can help businesses define their core values, voice, visual identity, and unique selling propositions (USPs) in a way that resonates.
Client Communications
I have good experience in optimising and streamlining communication between businesses and their clients, ensuring messages are clear, timely, and tailored to client needs. The goal is to enhance customer satisfaction, foster trust, and improve overall client retention.
Event Management
Designed to help businesses and plan, execute, and manage events of all types and sizes, from in person events, digital webinars, product launches to trade shows where needed to achieve business objectives, such as brand promotion, networking, or lead generation.
CRO/UX
Focusing on enhancing a website or digital platform’s ability to convert visitors into customers or leads, while ensuring that the overall user experience is seamless, accessible, intuitive, and engaging.
Performance Analytics
Helping businesses measure, analyse, and optimise their performance across various digital platforms, marketing channels, and customer touchpoints, allowing companies to make data-driven decisions that improve marketing effectiveness, customer experience, and business performance.
Additional Skills
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Inbound marketing, content, email, growth driven design and marketing software certification.
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Advanced Google Analytics certification
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Proficient in using social media platforms to achieve specific business goals.
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Built and managed highly effective B2B marketing teams of all sizes
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Fosters a collaborative cross departmental culture that encourages innovation and accountability.
