• “Jo has been a great hire for us. Jo's knowledge and experience in driving lead generation via a strong B2B marketing strategy across the private sector via a range of methods has allowed us to enter this market and pivot from our traditional areas across the NHS and Public Sector. Since Jo's arrival we have built up a strong SaaS base of recuring revenue as well as an increased win rate across NHS and Public Sector with strong management of the SDR team, better lead conversion. Jo also created a very strong client growth marketing programme that saw our existing client adopt more product and solutions than ever before supporting our overall growth. I would highly recommend Jo to anyone looking to drive more quality leads"

    — Simon Moyle, Former CEO & now Non Executive Director of the Perkbox Vivup Group

  • “Jo has been an absolute pleasure to work with in her role as Head of B2B marketing at Perkbox Vivup and has supported the sales team with her innovative marketing strategies that resonate with our target audience to drive leads. Her ability to analyse market trends and client’s needs has been instrumental in crafting campaigns that have supported the team’s GTM strategy and delivered strong results over the last 2 and a half years. Jo is a great leader and who fosters a collaborative and positive work environment. Her excellent communication skills and ability to manage multiple projects simultaneously have been key to our department’s efficiency and success. I have no doubt that Jo will continue to excel in any organisation and bring her unique talents to any future role. She has my highest recommendation, and I am confident she will be an asset to any organisation."

    —Jilly Brown - Client Acquisition Director - Vivup

  • “Jo is a commercially astute marketer with an eye for B2B effectiveness, still focusing on the actual end user, which is an unusual and highly valuable skill. She has a fantastic work rate and is great at both strategic thinking and then the actual implementation. Jo is a talented and excellent marketer who I would employ again at the drop of a hat. "

    - Rachel Swann, Commercial Leader, grower and transformer. CRO, CCO, COO - fractional and board advisor

  • "Jo is a highly skilled strategist and I’ve had the pleasure of working with her for over two years, witnessing not only her strategic thinking but her ability to execute and deliver exceptional results. In addition, Jo’s people management is second to none, she has grown and developed a motivated, happy and high performing team through her passion and dedication"ew List Item

    - Katie Coulter, Consumer Director at Vivup

  • "Jo is a fantastic marketer who brought a huge amount to PureClarity. It has been a pleasure to work with her over the years. She has an amazing work ethic and on top of that is extremely personable! I'd happily work with Jo again in the future."

    - John Barton, Co-owner of PureClarity & Development Director at Agency51

  • "I've worked closely with Joanne over the last 18 months and her knowledge, strategy and leadership skills are incredible. Having regular calls with her on a weekly basis her communications skills make working with her a dream. If I could I would certainly hire her for my own business which is the biggest recommendation I can give. Her experience in marketing can't be taught and is a wonderful contact to know and share ideas with. It's a pleasure to work with you Joanne."New List Item

    -Manpreet Singh, CEO of Bobble Digital (UK & UAE)

  • "Having worked with Jo for the last 6 months on her SEO Strategy, Jo has shown a great deal of knowledge in B2B Marketing and SaaS marketing techniques which have driven great results. Her ability to be responsive and work well with us as an agency has enabled us to make a significant contribution to the performance of their website metrics from speed, DR and content outreach. I would highly recommend Jo to head up any successful SaaS marketing team."New List Item

    - Nicholas Brown, CEO, Forbes Author, SaaS SEO Expert and Multi Award Agency Owner

  • "I worked with Jo on website redesign and usability projects for Best Western Hotels. Jo's leadership is inspiring, attention to detail impressive, people skills fantastic. Working with Jo is a pleasure and it's incredible how clear communications from Jo are. Jo gets a lot from her team as she is always highly respected and a very good listener as well as incredibly proactive. I would consider Jo one of the top eCommerce/Online managers I have worked with and I would happily work with her again."

    - Walt Buchan - Lead User Researcher / Service Designer

  • "Jo has helped me so many times over the 6 years that I have know her, from someone that knew nothing about e-commerce to now having some idea about how to set up a website and understanding what goes on in the background with SEO etc. Jo is a real asset to the team that will be sorely missed when she takes up her new role. She is one of those people that you can always call and has the patient of a saint when you don’t understand how to do something or get it to work properly and she’s had many a call from me on that line!"

    Paul Burgess, Hotel Director

  • Where do I start! I had the privilege of reporting directly to Jo for over two years, during which time she demonstrated exceptional leadership and vision. When Jo joined Vivup as Head of B2B Marketing, we had a small group of two, but under her guidance, it grew into a dynamic and results driven team of 17. This transformation not only expanded our business capabilities but also revolutionised our marketing strategies and abilities to generate quality leads. Jo is commercially minded and a creative leader who combines empathy and excellent listening skills with a talent for empowering her team. She is a true all-star rock star, and everyone enjoys working with her. Her ability to foster a collaborative and supportive environment makes her a team player who always put the team first. Jo constantly strives for the best and is respectful of the contribution others make. Working with Jo is not only professionally rewarding but also a highlight of my career. Her positive energy and commitment to the team’s success makes every challenge an opportunity for growth. I wholeheartedly recommend Jo to any organisation looking for a marketing guru who can inspire, innovate, and drive success.

    Edel Brittle, Head of Marketing Communications

  • I had the pleasure of working with Jo for 1.5 years, and I can confidently say Jo is the embodiment of an empowering leader and an unwavering advocate for her team. She exemplifies the perfect blend of approachability, empathy, and knowledge. During our time working together, I witnessed Jo’s knowledge of her craft in action. Whether we were addressing short-term projects or engaging in long-term strategic initiatives, she consistently showcased adaptability, efficiency, and creativity. Jo’s genuine kindness, support, and expertise positioned her as both a mentor and a source of inspiration for her entire team. I wholeheartedly recommend Jo to anyone seeking a talented, and impactful leader!

    Gina Richard, B2B Acqusition Marketing Manager

  • I had the pleasure of working with Jo over a couple of years, as part of a wider group as well as reporting directly into myself. Jo has a positive, go-getter style that cannot be taught. She takes a strategy and builds her plan from this, with clear team structure and ensuring everyone knows the part that they play. Originally Jo led a new ‘start up’ part of the business to ensure focus and progress. Jo’s approach meant we got the traction we needed which allowed us to expand Jo’s remit into all areas, further supporting our growth. I would work with Jo again in a heartbeat and will be an asset to any team and business.

    James Tilley, Former Director at Vivup, Scale-up Leader